e.l.f. Skincare is on its way!

e.l.f. skincare pre-order page

There have been a few teasers about e.l.f.’s skincare line for a few weeks now but they’ve finally launched their pre-order system! This is kind of an odd pre-order system to me. Here’s the medium-print:

Now’s your chance to tell us what YOU want. Pre-order here and we will make four of the featured items available on eyeslipsface.com in early 2015. If your item is chosen, we will ship it to you for FREE in January 2015! And don’t fret: if the product you pre-ordered doesn’t get made for the initial launch, we’ll let you know when new Skin Care products hit the line.

For the fine print, check out the full e.l.f. Pre-Order Terms and Conditions here.

So the deal is that you place a pre-order order for whatever products you want but only the 4 most popular will be created and released now. It’s kind of ingenious letting your customers decide which products are higher priority for release. It’s something we do in software development all the time but it’s the first I’ve seen a cosmetics company do it so openly. It’s a great model. They can be reasonably sure that the first products they release will sell well so there’s minimal risk and the profits from those first 4 products can in turn be invested into creating the rest of the line.

However, I have to wonder if it might backfire in the end if only because consumers who do participate in the pre-order won’t necessarily get all of their order and it’s even possible that they won’t get any of it if they happen to select the least popular items. I’ve read the fine print and I understand there’s a chance I won’t get the items I ordered and I’m fine with that, but I’d be curious to watch their social media comments when the winning 4 are announced and as orders ship to see how many people didn’t pay attention.

I’ve had fairly decent luck with e.l.f. makeup products so I’m definitely interested to see how this line performs. Now, for the products they have listed!

e.l.f. Skincare - Illuminating Eye Cream

Illuminating Eye Cream – $10

Look wide awake in a flash with this moisturizing eye cream, ideal for the delicate under eye area to reduce the appearance of dark circles and puffiness. It’s infused with skin nourishing Jojoba, Vitamin E, Cucumber, and Purified Water.

e.l.f. Skincare - Soothing Serum

Soothing Serum – $12

This lightweight, moisturizing, and hydrating formula helps the skin retain moisture for glowing, radiant looking skin. Infused with skin nourishing Jojoba, Aloe, Vitamin E, and Purified Water, it soothes and protects the delicate skin area.

e.l.f. Skincare - Daily Hydration Moisturizer

Daily Hydration Moisturizer – $8

Get a radiant, healthy-looking complexion with this hydrating moisturizer. It’s infused with skin nourishing Jojoba, Aloe, Vitamin E, Cucumber, and Purified Water to soothe and protect the delicate skin area.

e.l.f. Skincare - Nourishing Night Cream

Nourishing Night Cream – $12

Multitask while you sleep! Apply this nourishing moisturizer nightly and wake up to glowing, healthy looking skin! Infused with skin nourishing Jojoba, Aloe, Vitamin E, Cucumber, and Purified Water to soothe and protect the delicate skin area.

e.l.f. Skincare - Exfoliating Scrub

Exfoliating Scrub – $8

Soothe and smooth skin with this gentle exfoliating scrub that sloughs off rough, dry skin, revealing your inner glow!

e.l.f. Skincare - Hydrating Cleanser

Hydrating Cleanser – $7

Nothing harsh here! This gentle cleanser leaves your face refreshed while it cleans and moisturizes.

e.l.f. Skincare - Hydrating BB Cream

Hydrating BB Cream – $7

Prime, protect, moisturize and perfect your skin with this multi-tasking cream. This soothing formula hydrates and nourishes the skin and provides a natural tint of color for seamless coverage.

e.l.f. Skincare - Hydrating Cleansing Cloths

Hydrating Cleansing Cloths – $4

Gently remove all traces of dirt and makeup, even stubborn waterproof mascara, with one quick swipe. Perfect for travel, these cloths are also infused with nutrients for clean, healthy skin.

e.l.f. Skincare - Hydrating Face Primer

Hydrating Face Primer – $9

This skin-perfecting primer provides a nourishing surge of hydration and boost of radiance, while keeping your makeup intact all day long. It’s infused with Grape, Vitamins A, C, and E for radiant, glowing looking skin.

e.l.f. Skincare - Hydrating Revitalizing Mist

Hydrating Revitalizing Mist – $6

Spritz this hydrating, nutrient-rich mist all over skin whenever you need a refresh to look i revitalized and restored. This unique blend of Witch Hazel, Rosemary, Chamomile, Honeysuckle, Aloe and Vitamin B work together to balance and enhance the skin.

e.l.f. Skincare - Daily Hydration Moisturizer, large

Daily Hydration Moisturizer-Large – $12

Get a radiant, healthy-looking complexion with this hydrating moisturizer. It’s infused with skin nourishing Jojoba, Aloe, Vitamin E, Cucumber, and Purified Water to soothe and protect the delicate skin area.

Exfoliating scrubs and cleansing cloths are a dime a dozen and I’ve got tons of eye cream from subscription boxes so personally I’m most interested in the primer, moisturizer, bb cream, and serum. What products from this line are you most interested in? Check out the site and get your pre-order in here.

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